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Posts Tagged ‘Artists’

The Art of Managing a Small Business

Thursday, September 30th, 2010

A lot of people become very predictable when it comes to managing a small business. They make decisions based on what different books say and therefore do the same things over and over again. However, you have to realize that management and managing business in particular isn’t actually an exact science. You can’t predict results exactly. Managing is more of an art, where your skills and relationships translate into a great creation.

Managing a small business is not just about dealing with numbers. You have to realize that a business is composed of people and that you have to deal with these people in different ways. In a small organization, management still involves influencing and motivating people to accomplish your goals as a company. Even without employees, managing such a business is still an art focused on people. After all, you need customers, right? When you managing it correctly, you’ll be able to shape your company in such a way that it provides what your customers need while achieving your own profitability goals.

The art of managing also requires you to have a lot of creativity. The most successful people in the field are the innovators – people who have thought outside the box and provided people with new ways to lead their lives. Most of them start small. A great thing about managing is the fact that the results of your hard work can be immediately seen. You’ll realize quickly when you’ve done a good job because your business will be doing great. Remember, however, that how you accomplish results matters just as much as the results themselves. Make sure to listen to people and you’ll do great.

Selling Handmade Crafts

Monday, January 18th, 2010

When selling handmade crafts online, most people instantly think of etsy.com or artfire.com. Both are absolutely great places to set up an online handmade craft shop. But simply creating a shop won’t get your handmade crafts noticed by shoppers or the sales you want. You must use effective marketing techniques that will drive targeted traffic to your shop. Sounds easy right! Well online marketing isn’t as easy as it may sounds. There are a variety of techniques, search engine optimization, link building, pay-per-click campaigns, social networking, email campaigns and the list goes on and on.

Some handmade artists believe that simply having a blog where they blog about their handmade crafts will get them noticed. And unfortunately blogging doesn’t always get you noticed either.Using a variety of online marketing techniques we have been able to launch a very aggressive marketing campaign that has taken us to 0 to 17,000 unique visitors per month. As the popularity of our site grows we are expecting that number to soon double and then triple.

Our unique setup is different from other virtual craft shows and handmade artists and buyers have taken noticed. New handmade artists are always adding their online shops because they understand that this is the easiest and most affordable way to market their online shops. If you are needing visitors to your online shop then you to join our virtual craft show and let us do the marketing for you. This way you can stay focus on your day job or adding more handmade craft items to your shop.